About EnviroColor
Welcome to EnviroColor!
Meet Our Leadership!
About Us
At EnviroColor, our roots run deep in science, sustainability, and family. Our leadership team brings together decades of experience in landscape innovation, agricultural chemistry, and purpose-driven entrepreneurship to deliver eco-friendly solutions that elevate outdoor spaces.
Angie Russell
Majority Partner & CEO
Driving innovation and growth at EnviroColor through sustainability, strategic partnerships, and purpose-driven leadership.
Angie Russell is an innovative entrepreneur, devoted single mother, and majority partner of EnviroColor—a leading eco-conscious brand specializing in premium lawn and landscape colorants. With a strong foundation in e-commerce and product development, Angie has grown EnviroColor into a trusted name across major retail platforms including Amazon, Home Depot, Lowe’s, and Walmart.
Driven by a passion for sustainability and curb appeal, she leads the brand with a hands-on approach—developing new formulations, expanding manufacturing capabilities, and building strategic partnerships. Through every venture, Angie’s mission remains rooted in integrity, resilience, and building a life filled with purpose—for herself, her daughter, and the communities she serves.
Dr. W.E. “Bill” Russell
Founding Partner
Award-winning agricultural chemist and entrepreneur with a lifelong commitment to landscape innovation and community leadership.
Dr. W.E. “Bill” Russell is a respected agricultural chemist, entrepreneur, and community leader with a Ph.D. from Ohio State University and over 40 years of industry experience. As co-founder of EnviroColor and founder of Russell Landscape, Dr. Russell has played a key role in advancing eco-friendly lawn and landscape solutions.
He previously led research on top golf resorts like Augusta National and PGA National and served as Regional Director for a Fortune 100 firm. His leadership extends into public service, having served on multiple boards including the Gwinnett Chamber of Commerce and Georgia World Congress Center Authority.
See the results for yourself!
Liberty Plaza Goes Forever Green
When Georgia’s Capitol needed a vibrant refresh, EnviroColor stepped in with our Forever Green Grass Paint to revitalize Liberty Plaza. Our eco-friendly, pet-safe formula delivered a rich, natural green—enhancing the beauty of this historic landmark without the need for excess water or new sod.
Now, Liberty Plaza stays picture-perfect year-round.
EnviroColor: Timeless Grounds. Forever Green.